SEO5 min read
Local SEO: 9 things that move you up in your town
You don't need to beat national chains. You need to beat the five businesses in your municipality — a very different job.
Local search is the most overlooked win for smaller businesses. People search “electrician Roskilde”, not “electrician Denmark”. Here's the order we work in.
- Fill out the Google Business profile completely — category, hours, services, photos.
- Put the town and area in the page title and headings where it reads naturally.
- Make one page per area you actually work in — not 40 empty town pages.
- Put your address and phone in the footer on every page.
- Add business data as structured data so Google understands you.
- Ask happy customers for reviews, and reply to all of them.
- Get links from local associations, suppliers and industry directories.
- Make sure the site loads in under 2 seconds on mobile.
- Measure which searches produce enquiries — not just visits.
It isn't clever. It's thorough. And it's enough to get ahead of most businesses in your municipality.